The Water Secret: The Cellular Breakthrough to Look and Feel 10 Years Younger with Dr. Howard Murad Howard Murad, M.D., FAAD has literally changed the face of skincare by devoting his life to making beautiful, healthy skin attainable for everyone. His scientifically-proven formulas and Inclusive Health approach to overall skin and body wellness have helped millions to live better lives.

A board-certified dermatologist, trained pharmacist, and Associate Clinical Professor of Medicine (Dermatology) at the Geffen School of Medicine, UCLA, Dr. Murad has personally treated over 50,000 patients. In 1989 he founded Murad, Inc. as a way to share his groundbreaking skincare formulas which were among the first to achieve significant measurable anti-aging results without surgery. Dr. Murad continues his innovative research and holds 18 patents for advances in the science of skin health. These proprietary breakthroughs help Murad products deliver the real results that make Murad one of the world's premier clinical skincare brands.

Using his medical experience, Dr. Murad has developed and clinically proven The Science of Cellular Water, the world's most comprehensive approach to understanding health and aging. The Science of Cellular Water looks at the ability of cell membranes to hold water as the fundamental marker of youthful good health and advocates an Inclusive Health approach to help the body create stronger, healthier cells as the pathway to beauty.

Known as "The Father of Internal Skincare" for being an originator of the use of dietary supplements to promote skin health and as the pioneer of the use of Alpha Hydroxy Acids in topical skin care, Dr. Murad has received numerous recognitions including being named the "Best Forward-Thinking Doctor" by Vogue Magazine, a "Beauty Genius" by Elle Magazine, an "Industry Visionary" by the International SPA Association, and was inducted into Dermascope magazine's "Academy of Legends". Dr. Murad is largely considered to be a leading visionary in the fields of skincare and dermatology, and continues to revolutionize the skincare industry.


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